Product Description Summary & Evaluation Draft 3

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According to Geotab (2018), MyGeotab is a reliable software by catering businesses with valuable fleet management data. Fleet managers can utilise the MyGeotab’s Software Development Kit (SDK), to customise the software to satisfy the specific fleet requirements. It eliminates the intricacy out of data collection and converts it into useful information that businesses can follow up on. It offers up to seven different languages to reach out to international businesses. Its vehicle tracking software integrates a ‘rules feature’ that is configured and ‘ready for use’ with an on/off selection. Fleet managers can head start by customising rules, helping them in measuring productivity, safety, fleet optimization, compliance, and expandability. When a rule is chosen, managers can select from a scope of dependable notification options, such as email and pop-ups to in-vehicle coaching and alerts.

There are similar products to MyGeotab, for example, TomTom WEBFLEET. Although both products share many common features, MyGeotab has high customisation features that allow customers to customise and create their preferences and settings catered to their businesses.

One of the highlights of MyGeotab is benchmarking. Geotab (2018) claims that their benchmarking fleet management reports can analyse the activity of one group to another to spot at idling trends and other items. Geotab (2018) also says that by setting a benchmark allows businesses to ‘visualise performance in safety, productivity or fleet’. For example, by benchmarking a group of vehicles in the east versus the west to see how driving behaviour is impacted by clear or bad weather.

One of the key features of Geotab has is the driver behaviour management. This feature prompts the driver with safe driving behaviour with in-vehicle driver feedback and coaching tools. Drivers who share vehicles can be identified individually with Geotab’s Driver ID Near-field communication (NFC) technology so that every driver have their needs catered by this feature.

The main strength of Geotab is the flexibility to allow itself to be teamed with hardware options from other brands and vice-versa. This reflects the goal of Geotab said in Tech.Co.(2018): ‘to create solutions that meet fleets where they are, rather than locking them into inflexible products’.

In conclusion, I feel that MyGeotab is a wonderful software that takes fleet management to the next level with the integration of smart technology and software. It greatly improves the efficiency of fleet management whereby managers can have full control over their drivers by monitoring driving behaviours as well as allowing businesses to make possible expansions in a shorter amount of time.



Geotab (n.d.). Fleet Management Software - Vehicle Tracking Software. Retrieved from https://www.geotab.com/fleet-management-software/

iTracking. (2017, July 25). TomTom WEBFLEET Review. Retrieved from http://itracking.co.uk/tomtom-products/tomtom-webfleet-review/


Tech.Co. (2018, August 29). Geotab Fleet Management Review 2018  Retrieved from https://tech.co/geotab-review-fleet-management-2018-08

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